Travis Lufsey

About Me

Hi, I’m Travis Lufsey, a creative communicator, designer, and digital strategist. I specialize in creating engaging, data-driven content and digital experiences that connect with diverse audiences. My background spans strategic communication, UX/UI design, marketing, and enrollment strategy in higher education.

Skills

• Strategic Communication
• UX/UI Design
• Email & SMS Marketing
• HTML/CSS
• Social Media Strategy
• Salesforce Marketing Cloud
• Adobe Creative Suite
• Figma

Work

Communication Strategy

Email templates, brand guidelines, & campus engagement

Video Production

Promo videos & event highlight reels

UX & Web Design

Wireframes, prototypes &, custom site builds

Email Refresh

Updated Maryville Admissions’ HTML email templates, streamlined messaging, and redesigned elements like CTAs and banners to create a more modern and effective communication experience. Also used Salesforce to track open rates, click-through rates, and other performance metrics to guide ongoing improvements.

Finally A Saint

"Finally A Saint" was a social media campaign created during the pandemic to help incoming students connect when in-person interaction wasn't possible. Hosted on Instagram Stories, it became Maryville University's most engaging social campaign to date. Four years later, a follow-up campaign was created featuring many of the same students as they graduated, capturing a then-and-now moment.

Visitor Center

Worked with PanoScape to update Maryville University's visitor center experience by gathering and organizing content for a five-panel touchscreen display. As the first space many prospective students see, the visitor center needed to communicate the Maryville brand clearly and effectively. The interactive setup introduces visitors to academic and athletic programs, alumni success stories, and things to do around St. Louis.

Retro Orientation

Retro Orientation is a back-to-school weekend video shot entirely on an old camcorder, capturing real moments with a raw, nostalgic feel. The footage was transferred using vintage tech and edited to stand out in a world of ultra-HD content.

Active Learning Ecosystem

This is a series of short videos created to highlight how Maryville students engage in hands-on learning, collaboration, and real-world experiences anytime and anywhere.

International Student Testimonials

To help Maryville University strengthen communication with international students, this video campaign features stories from students around the world, including videos filmed in multiple languages.

DarkClearSky Prototype

DarkClearSky is a citizen science smartphone app that empowers users to photograph the night sky and contribute to a global light pollution map.

Plantr Prototype

Plantr is a smart plant care app that connects to a tech-enabled flowerpot, letting users monitor moisture, control light, and water their plants from anywhere.

travislufsey.com

My portfolio site, travislufsey.com is custom-built with HTML, CSS, and JavaScript, hosted on AWS using S3, CloudFront, and Route 53.

Career Timeline

Contact